if brands want to come to the fediverse and talk in such a casual "friendly" tone, they should at least be interacting and participating in all the kinky weird posting
kink@kitten yes I want to see the weird trans furry representative of some hosting company enthusiastically post about tying themselves up with some Ethernet cable
@kitten upcloud does this and everyone (deservedly) fucking hates them for it.
i dont think brand advertising accounts should be on fedi at all rlly, and being quirky (or gay or kinky) and engaging with the cool kids or whatever is such a slimy form of advertising